The strategy is to make everything less complicated. Sten Garmark, Spotify’s VP of Product, said the following about their ubiquity strategy, It is instead focused on creating a frictionless audio experience for its users regardless of its means. No, Spotify has no plans of getting into audio hardware or in-car infotainment. Spotify has taken a big step this time by jumping into audio hardware! Is Spotify venturing into in-car infotainment?
Car Thing can be a perfect companion to set your mood right. Of course, the name could have been better other than that, the gadget sure looks promising. This was when Spotify decided to take the plunge and develop a device that can better your car experience. This is when they consume a lot of content so much that Spotify claims to have 70 million user-generated, driving-related playlists on the app. Considering the busy schedule, people these days prefer going on long drive dates too. Spotify believes you spend countless hours on the road for various purposes, be it running errands or dropping your kids at school. What is the idea behind Spotify Car Thing? It is a limited release (yes, they are experimenting yet!), available only in the US for those who have a premium subscription and an invite. Announced on April 13, 2021, Spotify Car Thing is a smart player that lets you play music, podcasts, news, and more and works with any car you own. Spotify Car Thing is a remote-like gadget that will let you stream music from your smartphone while you are in your car.
Spotify wants to capture that experience and ensure a seamless experience with the Car Thing. Music will always be an integral part of all our road journeys, be it a ride to work or a road trip with your girlfriends. Firstly, it comes with video podcasts, then the pet playlist feature, and now the oddly named product ‘Spotify Car Thing’ to have your music buds satisfied on the road. Spotify is inclined towards becoming a no-substitute app for music lovers.
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